2010-11 Totally Certified Basketball with SIX HITS per box is a HUGE HIT!  Looks like we will go through our fourth case by this weekend.  The added treat to this product is the HRX VIDEO CARD, of which 11 are autographed (includes a 1/1 Gold Version) for each of 4 players (Kobe, Durant, Griffin & Wall ).  The autographed Kobe has sold on eBay for $1000.

All my customers who have opened this product give the design and content TWO THUMBS UP!  I love it when a product gives you a ton of numbered cards, and in Totally Certified every card is numbered.  Doing the math with respect to experienced pull rates, the HRX Video Card is about 1 per 81 boxes.  This makes it rare but not out of reach.  I believe Panini hit the right balance to make this product a great success.     
Check this link
http://paniniamerica.wordpress.com/2011/07/06/panini-unwrapped-world-premiere-video-2010-11-totally-certified-basketball/  .  This product is totally awesome.

Here is the info sheet on this product:
Configuration: 6 packs per box. 5 cards per pack.

Panini Totally Certified Basketball offers collectors five serial #'d Parallels to chase, including short-printed Totally Gold (#'d/25), Totally Green (#'d/5) and Totally Black(#d/1)

- 30 Cards
- 6 Autographs or Memorabilia Cards (at least 2 Autographs #'d/599 or less)
- 2 Mirror Reds (#'d/499)
- 4 Other Inserts (#'d/499 or less)

Each case includes one or more of the following:
an Autograph from Kevin Durant, Kobe Bryant, Blake Griffin or John Wall, a 1-of-1 card or an Autograph #'d to 5 or less

- 185-card base set includes 150 Commons and 35 Rookies (#'d/599)
- All Rookies feature on-card autographs
- Look for Totally Red Autographs (#'d/99), Totally Gold Autographs (#'d/25), Totally Green Autographs (#'d/5) and Totally Black Autographs (#'d/1)
- Find Totally Certified Fabric of the Game Jumbo Jersey Prime oversized swatch cards (#'d/25) and Totally Certified Fabric of the Game Jumbo Team Prime cards (#'d/25)
- Also look for these Memorabilia Cards: Totally Red, Totally Blue, Totally Gold (#'d/25), Totally Green (#'d/5) and Totally Black (#'d/1)
- More than 525 1-of-1 cards
- Find Panini HRX Video Trading Cards!

Introducing Panini HRX, the industry's first video trading card!
More than 200 Panini HRX video cards will be available via redemption in packs of 2010-11 Totally Certified BK!

- 50 Kobe Bryant cards (10 Autographed!)
- 50 Blake Griffin cards (10 Autographed!)
- 50 Kevin Durant cards (10 Autographed!)
- 50 John Wall cards (10 Autographed!)
Also find 1-of-1 Gold Autographed HRX cards - one for each of the four Panini Exclusive Players!