7/5/13

UPPER DECK SIGNS ANDREW LUCK FOR AUTO RC REDEMPTIONS AND ALL 2012 AND 2013 FOOTBALL PRODUCTS

FOR IMMEDIATE RELEASE
Stanford Legend Andrew Luck Inks a Trading Card and Autograph Deal with Upper Deck!
Rookie “Trade” cards issued by Upper Deck will be good for Andrew Luck!

Carlsbad, CA (July 5, 2013) – Upper Deck is pleased to announce the company has reached a trading card and autograph deal with Andrew Luck. The company’s exclusive deal with the Collegiate Licensing Company will allow Upper Deck to produce licensed Stanford trading cards of this legendary quarterback in mainstream trading card sets for the first time. Upper Deck issued special “trade” cards good for rookie and autograph rookie cards of a first-round quarterback in 2012 football products. With the deal in place, Upper Deck can move forward with creating these of Andrew Luck for collectors who were lucky enough to pull them. Additionally, collectors can expect to find Andrew Luck cards and autograph cards in upcoming 2013 Upper Deck football releases.

“Being able to provide collectors with one of the most-valuable rookies of the 2012 season is a big win for Upper Deck,” said Brandon Miller, collegiate sports brand manager for Upper Deck. “Andrew Luck racked up just about every award you could imagine at Stanford and he is continuing to break records in the pros. We know there has been a lot of speculation over who the ‘Trade Upper Deck’ card would be good for and we are thrilled to announce it will be Andrew Luck. Getting his rookie cards into the market for collectors is a top priority for us and signing this deal was the first step to getting that done.”

Collectors can find these special ;Trade Upper Deck” cards in 2011 Exquisite Collection Football, 2012 Upper Deck Football, 2012 SPx Football, 2012 SP Authentic Football and the newly released 2012 Exquisite Collection Football. With the deal in place and designs completed for many of the cards, Upper Deck can move forward with the production process to bring them to life. Upper Deck will share more details on these highly anticipated Andrew Luck trading cards as they near completion.

About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visitwww.upperdeck.com.