Panini America’s 2016-17 Prestige Basketball and 2016-17 Aficionado Basketball Sports Cards Plus customers notice a little something extra when their initial purchase of both of those products (Prestige on March 8th and again later this month with Aficionado): Vibrant-red packs of 2017 Panini Day NBA promotional cards.

This isn’t necessarily everything in the promotional set, but the following must-see imagery should provide a captivating sneak peek. Enjoy.